15 Sustainable Makeup Brands to Follow on Instagram

Getting glammed up doesn’t have to negatively impact the Earth. Beauty doesn’t need to hurt your skin or the environment. There are plenty of sustainable beauty brands that are eco-friendly and sustainable.

Hopefully, this roundup will get you started on a more sustainable lifestyle. No matter which you choose, you can rest easy knowing that you are being a conscious consumer using these sustainable makeup brands. 

Here are 15 brands that will leave you with a clean conscience and have you serving makeup looks for days. 

 

1. Bite Beauty

Bite Beauty is a Canadian beauty company that specializes in lip products. Recently, they have expanded to the complexion category in addition to their existing product lineup. All products are clean, ethically sourced, vegan and cruelty-free/Leaping Bunny certified. Their Instagram showcases their lusciously hydrating products and shade range that is friendly on all skin tones.

 

2. RMS Beauty 

RMS Beauty is a clean beauty brand that uses recycled glass pots, 80% post-consumer recycled fiber and is 100% wind-powered. With certified organic ingredients that are natural and food-grade, you can feel confident about what you are putting on your skin. Their brand is clean, minimal and loved by many. 

 

3. PYT Beauty

Leaping Bunny certified and hypoallergenic, PYT Beauty is fantastic for sensitive skin. Their long-lasting formulas are friendly to the planet and your wallet. Gain inspiration from their Instagram which features a variety of makeup artists using their products. 

 

4. Lawless 

 

Lawless has a wide array of products including lipsticks, eyeshadow and powders to experiment with. Their brand boasts clean beauty and educates consumers on the effects chemicals have on women’s skin and health. Their Instagram is filled with glammed up and natural looks to try for yourself. 

 

5. Lilah b. 

Lilah b. is a high performance and luxurious brand that is vegan and cruelty-free. They offer a recycling program for consumers where they will send you a prepaid shipping label to send back empties. Their Instagram showcases natural beauty through their models using their makeup and skincare lines. 

 

6. Vapour Beauty

Vapour Beauty provides customers with recyclable containers that you can send out once you have four or more containers. The brand is dedicated to respecting the environment and natural resources. The products and cruelty-free and the company is dedicated to giving back to philanthropic causes. 

 

7. Kjaer Weis

One of the pillars of Kjaer Weis is sustainability. Consumers can refill their palettes and recycle the empty pans as needed. This is great as it reduces waste and need for repeated palettes. The Kjaer Weis Instagram is filled with clean visuals that reflect their clean beauty standards. 

 

8. Kosas

Kosas uses clean botanical ingredients in their full range of makeup. Their Instagram is sprinkled with product shots and editorial makeup looks to admire. With clean ingredients and a Leaping Bunny certification, your conscience will rest easier. 

 

9. Credo Beauty

Credo Beauty has compiled a Dirty List of Ingredients in order to educate consumers more on their beauty products. All ingredients from Credo are ethically sourced and sustainable with transparent claims. To top it off, their products are cruelty-free and Instagram screams “refreshing cool girl next door.”

 

10. Ilia 

Ilia offers skincare-driven makeup products with natural and organic ingredients. The use of vegetable dyes and recycled glass and aluminum packaging reduce the brand’s impact on the world. Their products leave you glowing and flushed for a no-makeup makeup look. Check out their Instagram to see for yourself. 

 

11. Juice Beauty 

Juice Beauty is vegan, cruelty-free and organic. Their Farm to Beauty approach showcases how companies can sustainably develop and sell their products. After buying their own farm, they source and develop all their formulas with ingredients such as grape, sunflower and olive. 

 

12. LUSH Cosmetics 

Well known to skincare, LUSH Cosmetics also offer a few makeup products. Their brand has a recycling program as well which takes back any empty pots and containers. They currently offer a skin tint and highlighter in addition to all their skincare. 

 

13. Āether Beauty Co 

Āether Beauty Co is out of this world with a cosmic themed Instagram. Their products are recyclable and Āether Beauty does their part to give back to society and charities. The brand is zero-waste and remains cruelty-free and was recently added to the Sephora lineup. 

 

14. Clove & Hallow

Clove & Hallow has a Clean15 guarantee that each product has 15 or fewer ingredients in its base formulation. Their goal is to provide clean beauty and empower consumers with the products they use in an inclusive space.

 

15. 100% Pure 

100% Pure is just that. Their Instagram is sprinkled with makeup and skincare products in action. The brand is sustainable and naturally pigmented to avoid any toxins. 100% Pure also provides vegan meals to shelter dogs and plants trees to give back to the community.