15 Sustainable Makeup Brands to Follow on Instagram

Getting glammed up doesn’t have to negatively impact the Earth. Beauty doesn’t need to hurt your skin or the environment. There are plenty of sustainable beauty brands that are eco-friendly and sustainable.

Hopefully, this roundup will get you started on a more sustainable lifestyle. No matter which you choose, you can rest easy knowing that you are being a conscious consumer using these sustainable makeup brands. 

Here are 15 brands that will leave you with a clean conscience and have you serving makeup looks for days. 

 

1. Bite Beauty

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TFW you crushed the week. Have you tried our #NewFaceOfClean system? Prime with Changemaker Skin Optimizing Primer, perfect with Changemaker Micellar Foundation, and set with Changemaker Pressed Powder. ✨ – Shop now @sephora or on bitebeauty.com

A post shared by BITE Beauty (@bitebeauty) on Jan 31, 2020 at 3:01pm PST

Bite Beauty is a Canadian beauty company that specializes in lip products. Recently, they have expanded to the complexion category in addition to their existing product lineup. All products are clean, ethically sourced, vegan and cruelty-free/Leaping Bunny certified. Their Instagram showcases their lusciously hydrating products and shade range that is friendly on all skin tones.

 

2. RMS Beauty 

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There's nothing quite like a luminious glow that is also nourishing for the skin.✨ Our luminizers not only give you the ultimate lit from within glow but also protect and nourish the skin with certified organic coconut oil, castor see oil, and rosemary extract. Which luminizer is your favorite?! (Shades shown clockwise) peach luminizer -gives the skin an enticing aura of flattering peach highlights with hints of bronze for subtle warmth. champagne rosé -this blushed-pink champagne luminizer gives skin a seductive, dewy opalescence. amethyst rose -a hauntingly beautiful icy lilac highlighter with a subtle rose hue. Swipe to see swatches of all our luminizers! ✨ Tap to shop! _________________________________ #rmsbeauty #organicbeauty #livingluminizer #amethystroseluminizer #champagneroseluminizer #peachluminizer #luminousskin #organicmakeup #cleanbeauty #greenbeauty #flawlessskin #healthyskin #cleanatsephora #glowingskin #coconutoil

A post shared by rms beauty • organic beauty (@rmsbeauty) on Jan 30, 2020 at 12:30pm PST

RMS Beauty is a clean beauty brand that uses recycled glass pots, 80% post-consumer recycled fiber and is 100% wind-powered. With certified organic ingredients that are natural and food-grade, you can feel confident about what you are putting on your skin. Their brand is clean, minimal and loved by many. 

 

3. PYT Beauty

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@vanessamartinez77 is giving us major vanity goals 🖤

A post shared by PYT Beauty (@pytbeauty) on Jan 28, 2020 at 5:35am PST

Leaping Bunny certified and hypoallergenic, PYT Beauty is fantastic for sensitive skin. Their long-lasting formulas are friendly to the planet and your wallet. Gain inspiration from their Instagram which features a variety of makeup artists using their products. 

 

4. Lawless 

 

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Life’s short. Buy the lipstick 💋 Satin Luxe Cream Lipstick in 90's #SatinLuxe

A post shared by LAWLESS (@lawless) on Jan 31, 2020 at 7:46am PST

Lawless has a wide array of products including lipsticks, eyeshadow and powders to experiment with. Their brand boasts clean beauty and educates consumers on the effects chemicals have on women’s skin and health. Their Instagram is filled with glammed up and natural looks to try for yourself. 

 

5. Lilah b. 

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Dive into clean, hydrated skin with Aglow Cleansing Butter. #AglowSkinPrep

A post shared by lilah b. (@lilahbeauty) on Jan 31, 2020 at 2:04pm PST

Lilah b. is a high performance and luxurious brand that is vegan and cruelty-free. They offer a recycling program for consumers where they will send you a prepaid shipping label to send back empties. Their Instagram showcases natural beauty through their models using their makeup and skincare lines. 

 

6. Vapour Beauty

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Lip Nectar Treat lips with:⠀⠀⠀⠀⠀⠀⠀⠀⠀ Organic Jojoba, Avocado + Camellia ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • Rejuvenating Helichrysum + Calendula ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • Calming Lemon Balm⠀⠀⠀⠀⠀⠀⠀⠀⠀ • Hydrating Organic Shea Butter⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ecobeauty #greenbeauty #lipnectar #wildbeauty #vapourbeauty

A post shared by Vapour Beauty (@vapourbeauty) on Jan 12, 2020 at 11:00am PST

Vapour Beauty provides customers with recyclable containers that you can send out once you have four or more containers. The brand is dedicated to respecting the environment and natural resources. The products and cruelty-free and the company is dedicated to giving back to philanthropic causes. 

 

7. Kjaer Weis

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Good morning! A little clever lighting turns our Cream Foundation into a dazzling, Warhol-esque superstar. 📸@lesfactoryfemmes . . . . #cleanbeautyrevolution #organicbeautyproducts #organicmakeup #cleanbeauty #naturalmakeup #organicfoundation #greenskincare #greenbeauty #greenmakeup

A post shared by Kjaer Weis (@kjaerweis) on Feb 1, 2020 at 7:32am PST

One of the pillars of Kjaer Weis is sustainability. Consumers can refill their palettes and recycle the empty pans as needed. This is great as it reduces waste and need for repeated palettes. The Kjaer Weis Instagram is filled with clean visuals that reflect their clean beauty standards. 

 

8. Kosas

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Current weekend plans. You? Ph. @allisonturquoise

A post shared by Kosas (@kosas) on Feb 1, 2020 at 7:47am PST

Kosas uses clean botanical ingredients in their full range of makeup. Their Instagram is sprinkled with product shots and editorial makeup looks to admire. With clean ingredients and a Leaping Bunny certification, your conscience will rest easier. 

 

9. Credo Beauty

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NEW! @vertlybalm Soothing Face Mist. If skin could smile, this insanely great-smelling mist would be the reason. Spritz away stress, redness and dryness whenever skin asks (keep this handy) all to the scent of rose, jasmine and geranium. Infused with vitamins, omega fatty acids and aloe vera for that radiant, youthful glow. Turn skin's frown upside down. 🌼 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #facemist #vertly #plantbasedbeauty #cleanbeauty

A post shared by Credo Beauty (@credobeauty) on Jan 22, 2020 at 9:43am PST

Credo Beauty has compiled a Dirty List of Ingredients in order to educate consumers more on their beauty products. All ingredients from Credo are ethically sourced and sustainable with transparent claims. To top it off, their products are cruelty-free and Instagram screams “refreshing cool girl next door.”

 

10. Ilia 

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A cleanly formulated + highly-pigmented lipstick that has some serious staying power. 💯 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Color Block is designed with bold, creamy color and packed with hydrating botanicals, to keep lips soft. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Tango (the everyone red) is pictured here. 💄 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ILIABeauty #CleanColor #CleanBeauty #CleanMakeup

A post shared by ILIA (@iliabeauty) on Jan 27, 2020 at 9:07am PST

Ilia offers skincare-driven makeup products with natural and organic ingredients. The use of vegetable dyes and recycled glass and aluminum packaging reduce the brand’s impact on the world. Their products leave you glowing and flushed for a no-makeup makeup look. Check out their Instagram to see for yourself. 

 

11. Juice Beauty 

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Self-spa Sunday over here while we wait for the game to come on 📍Which #juicebeauty mask are you wearing during the #superbowl ?⁠ ⁠ #juicebeauty #farmtobeauty⁠ ⁠ .⁠ .⁠ .⁠ .⁠ #og #cleanbeauty #glowup #loveyourskin #organicskin #cleanskincare #feedyourskin #organicbeauty #selfcarefirst #greenskincare #beautycommunity #crueltyfreebeauty

A post shared by Juice Beauty (@juicebeauty) on Feb 2, 2020 at 9:30am PST

Juice Beauty is vegan, cruelty-free and organic. Their Farm to Beauty approach showcases how companies can sustainably develop and sell their products. After buying their own farm, they source and develop all their formulas with ingredients such as grape, sunflower and olive. 

 

12. LUSH Cosmetics 

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It's a love story but which of these Valentine's Day treats have you said yes to already?⁠ ⁠ 0: 😭⁠ 1 – 4: 💘⁠ 5 – 9: 😏⁠ 10 – 13: 🍑⁠ All 14: 🍆⁠ ⁠ They'll be waiting, all there's left to do is run…to our link in bio.

A post shared by Lush Cosmetics North America (@lushcosmetics) on Jan 26, 2020 at 10:01am PST

Well known to skincare, LUSH Cosmetics also offer a few makeup products. Their brand has a recycling program as well which takes back any empty pots and containers. They currently offer a skin tint and highlighter in addition to all their skincare. 

 

13. Āether Beauty Co 

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💘SHOP SUSTAINABLE LOVE!💘 BOGO VALENTINE'S DAY SALE!!! BUY THE ROSE QUARTZ PALETTE, GET THE PINK DIAMOND HIGHLIGHTER FOR ONLY $16 PLUS FREE CARBON NEUTRAL SHIPPING! USE CODE: BEMINE BE DRIPPING IN GEMSTONES! Get our best selling Rose Quartz Palette and get our newest Pink Diamond Supernova Highlighter- literally made with ethically sourced diamonds from Canada- for only $16! A $38 value, you can get for only $16! PLUS FREE CARBON NEUTRAL SHIPPING! FALL IN LOVE WITH SUSTAINABLE BEAUTY! Offer valid until 2/14, no additional discounts taken on this combo. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Good for you, good for your skin, good for the earth 🌎 #goodvibesbeauty #nosacrificebeauty ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #sustainablemakeup #ethicalbeauty #ethicalmakeup #aetherbeauty #vegancosmetics #vegancleanbeauty #cleancosmetics #recyclablemakeup #crystalmakeup #cleanbeautythatworks #leapingbunny #petacertified #crueltyfreecosmetics #childlaborfree #recyclablepackaging

A post shared by Āether Beauty (@aetherbeautyco) on Feb 1, 2020 at 5:01pm PST

Āether Beauty Co is out of this world with a cosmic themed Instagram. Their products are recyclable and Āether Beauty does their part to give back to society and charities. The brand is zero-waste and remains cruelty-free and was recently added to the Sephora lineup. 

 

14. Clove & Hallow

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PRO TIP: Use a fluffy, dome-shaped brush to blend the transition shades of your eye palette. The terracotta shade in Pressed Pigment Palette is our favorite transition shade – but feel free to get creative 😘

A post shared by CLOVE + HALLOW (@cloveandhallow) on Dec 17, 2019 at 3:02pm PST

Clove & Hallow has a Clean15 guarantee that each product has 15 or fewer ingredients in its base formulation. Their goal is to provide clean beauty and empower consumers with the products they use in an inclusive space.

 

15. 100% Pure 

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THAT'S A WRAP! ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀ Standing tall are our top #cleanbeauty products that made headlines in 2019. From color cosmetics to hair care, a big thank you to those who recognized our products as the best in beauty. 2020, we're coming for you!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #awardwinners #bestinbeauty #fruitpigmented #cleanbeautyproducts #cleanbeautyrevolution

A post shared by 100% PURE (@100percentpure) on Dec 30, 2019 at 1:01pm PST

100% Pure is just that. Their Instagram is sprinkled with makeup and skincare products in action. The brand is sustainable and naturally pigmented to avoid any toxins. 100% Pure also provides vegan meals to shelter dogs and plants trees to give back to the community.